An excellent blog posting by Kim Walker about some fascinating research from Siegel + Gale a strategic branding firm, about the effect of 'Simplicity' over brand preference and value.
As 'Simplicity' is one of the essentials of being 'Age-Friendly', Kim was intrigued to see how the perceptions changed between the USA, UK, Germany, China, India and Dubai & Saudi Arabia.
The above is one of the charts from his blog that shows the factors that older people believe contribute to ‘simplicity’ and complexity in their lives. Dick Stroud
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