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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, February 19, 2011

Survey Shows Simplicity=Age-Friendly



An excellent blog posting by Kim Walker about some fascinating research from Siegel + Gale a strategic branding firm, about the effect of 'Simplicity' over brand preference and value.

As 'Simplicity' is one of the essentials of being 'Age-Friendly', Kim was intrigued to see how the perceptions changed between the USA, UK, Germany, China, India and Dubai & Saudi Arabia.

The above is one of the charts from his blog that shows the factors that older people believe contribute to ‘simplicity’ and complexity in their lives. Dick Stroud

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