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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, February 06, 2011

What does the ageing population mean to Chicago?

This is a fascinating and reasonably detailed look at what happens as your citizens age.

I have my doubts about some of the conclusions. It seems to me that the author assumes that the behavior of the cohort who will be 65+ in a decade is going to mirror the behavior of today’s 65+. That's a dangerous assumption.

The article has lots of talk about retirement. In 2021 I think the word retirement will mean nothing like it does today. "Retirement - wasn't that when people stopped working - how weird"

Sure, the physiological ageing conditions will still be relevant but if you want to forecast the future you cannot just take today’s situation and extrapolate it forward. The one thing for certain is the future isn’t going to look like that. Dick Stroud

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