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Tuesday, March 29, 2011

Do you want the good or the bad news


A lot of financial-planning advertising tries to get us to think about how much money we need to save for those years when working income stops.

Well, Northwestern Mutual is trying to get Americans to consider “The Number,” too – but it’s a different kind of number. This is the number for how many years they might be likely to live.

It struck me as I used the calculator that whatever the result I would have mixed feelings. A high life expectancy is good but then it means I have to work for longer. A low number is disturbing but then I don’t need to worry about savings and spend for today’s enjoyment.

I wonder what outcome the marketers behind the calculator wanted? Dick Stroud

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