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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 28, 2011

WRVS research - a good counter to oldie bashing

A while back I wrote about some research that was done by the WRVS (Women’s Royal Voluntary Service) to counter the oldie bashing that is a popular pastime for the UK’s chattering class.

I promised to write when the research was published. Well it is and it is worth reading.

Isn’t it odd how the dreadful book Pinch, by David Willetts, is forever being referenced but when some really decent research is done that comes to a diametrically opposite conclusion it gets little coverage.

I think this is definitely a case of “I happy with my predudices - don’t confuse me with the facts”.

Well if you are interested to read this research, and I suggest you do, then visit this first rate web site. Dick Stroud

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