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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 28, 2011

The older we get, the happier we become - I would like to think so



There is a book being published by an academic, Lewis Wolpert, called You’re Looking Very Well. Must be worth a read. This is what the Amazon blurb says.

The book explores the scientific background and the implications of our ageing population. In this engaging investigation, he tackles every aspect of the subject from ageism to euthanasia to anti-ageing cream and, through it all, tries to better understand his own ageing.

The Sunday press has article about the book and comments about this graph. So far I have not been able to access the orginal document from the NAS. If anybody has, then please let me know where I can find it. Dick Stroud

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1 Comments:

Anonymous Malcolm said...

I don't think our respective and long-suffering spouses might agree with your title!

2:10 PM  

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