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Wednesday, March 16, 2011

The power of humor?



One of the videos shown at the Dublin conference was of Podge & Rodge promoting the campaign to improve awareness of bowel cancer.

Now let’s face it, this is one hell of a difficult subject to grapple with and make interesting/funny.

However, for older people, especially men, it so important since the earlier it is diagnosed the far greater the chance of surviving.

You probably have to be Irish to really get this advert and probably also need to be fans of these two comical figures.

The result is strong stuff.

When it was shown at the conference I reckon half of the audience approved – a quarter didn’t and the rest were unsure how to respond.

I cannot see it making it onto UK TV and I would be prepared to make a significant wager that it will not make it to the US.

I would be interested to hear your thoughts. Dick Stroud

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