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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, March 16, 2011

Podcast of my presentation in Dublin

I have mentioned in an earlier blog post that I was recently in Ireland presenting about my favourite subject – segmentation.

If you have a spare 30 mins you can see the slides and hear the dulcet tones. Enjoy, well at least be amused. Dick Stroud

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