Wednesday, March 16, 2011

What women want – to read?

According to the marketing press in the UK, AOL is repositioning itself as a key destination for women and is making the claim as part of a shift in strategy that will see it put the brands of recent acquisitions above its own.

This change in strategy follows a yearlong acquisition spree that included The Huffington Post.

I wonder what age group of women AOL reckons it will focus upon?

It has always been a no-brainer that older women are extremely important in making household purchase decisions. The graphic shows one of the slides I used in a recent presentation.

AOL does not have a great track record of converting strategy into business results. It will be interesting to see how this one works out. Dick Stroud

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