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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 22, 2011

Living longer a good thing if you’re not living better?



Well done AARP. I really like their “inside-e-street” Web TV magazine.

I reckon that both of these ladies - Susan Jacoby, author of Never Say Die: The Myth and Marketing of the New Old Age and Muriel Gillick, MD, Clinical Professor at Harvard Medical School – talk a great deal of sense.

This video is about the myths we have about the old-old. Not confortable watching but if you are commercially interested in this age group then very important. Dick Stroud

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