All about improving the customer experience for older consumers
Friday, April 22, 2011
Living longer a good thing if you’re not living better?
Well done AARP. I really like their “inside-e-street” Web TV magazine.
I reckon that both of these ladies - Susan Jacoby, author of Never Say Die: The Myth and Marketing of the New Old Age and Muriel Gillick, MD, Clinical Professor at Harvard Medical School – talk a great deal of sense.
This video is about the myths we have about the old-old. Not confortable watching but if you are commercially interested in this age group then very important. Dick Stroud
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