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Thursday, April 28, 2011

You will never meet Mr / Ms Average

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

The heaviest users of traditional TV are adults 65+ (47 hours 33 minutes per week), followed by adults 50-64 (43 hours per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours 41 minutes per week).

So there you are a whole set of numbers that really don’t mean much and are of a ridiculous level of accuracy.

Factor into this the difference of gender, race and socio economic group and the numbers are even less than useful – they are misleading. Dick Stroud

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