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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, April 06, 2011

Reaction to the new Marks & Spencer ad



Marks is still running with the multi-generational ad campaign that includes Twiggy. I think her appearances are getting shorter and shorter.

It is unusual that you get a chance to see a cross section of the British public comment about an ad. Some interesting views.

Watch street interviews about the ad

Dick Stroud

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