All about improving the customer experience for older consumers
Thursday, April 07, 2011
Watching this is worth 15 mins of your life
Like most TED lectures this is excellent.
Filmmaker, Morgan Spurlock, looks at the world of brand marketing, on his quest to make a completely sponsored film about sponsorship.
He starts-off by explaining what happened when he put the naming of his TED lecture on e-Bay. I bet you cannot guess who put in the highest bid.
This guy is a brilliant presenter. If no other reason, watch a pro at work. Think about how he does it, the next time you fire up your first PowerPoint slide.
He exposes our world of marketing and whilst we may not like what we see it is best we are honest with ourselves. That much of what we talk about is unmitigated drivel.
I loved it. Dick Stroud
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1 comment:
Great presentation - worth watching for the faces of the high-flying execs around the table, collectively floored by a simple question about the deodorant they were being paid to market.
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