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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 08, 2011

The retail opportunities resulting from the surge in Type 2 Diabetes



The first part of this video talks about the retail opportunities, in American (and Europe), that result from the  rise in Type 2 Diabetes.

This horrible disease is not limited to older people but a lot of them suffer from the problem. As somebody who has had to shop for a relative with both Diabetes and the need for low salt content I can tell you it is a real problem and a real opportunity. Dick Stroud

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