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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, April 09, 2011

The virtual burial


Businessweek has an interesting article about a US company called Basic Funerals that has arranged over 1000 funerals via its Web site.

The founder explained that Boomer’s parents are nearing the end of their lives, while their tech-savvy children are comfortable buying goods and services over the Web.

Hard to argue with that logic. I buy my books online why not the box for poor old Auntie Vi?

Having had a quick look at the site I didn’t realize that there are so many options when arranging a funeral. Dick Stroud

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