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Monday, April 11, 2011

Saga’s PR campaign is greatly improved



I have no idea if their holidays or financial services have improved but for sure the quality of the PR is on the up.

Maybe it is since Dr Ros Altmann, director general of Saga, got behind the wheel, but the company is issuing a stream of serious and not so serious research that is making it into the papers.

I applaud the company for taking up the issue of the differential inflation rates that are disproportionally hurting the old. Whilst good old Emma Soames was probably good company at a dinner table she was always a few steps behind the pace when it came to explaining economic issues. Not so Dr Altmann.

The recent bit of ‘research’ is in the buying headlines category.

“Around 67 per cent of over 50s believe 18-to-24s perceive them as 'past it', but the reality is that just 18 per cent of 18-to-24s actually have that perception."

But why not, that is what most PR research is all about. I am getting a bit worried since my balance of criticism to compliments about Saga is definitely moving in the positive direction. Dick Stroud

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