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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, May 08, 2011

China’s census results predict a looming ageing ‘disaster’

The graph, taken from the Economist, says it all.

China is heading fast towards all of the ageing issues faced by Japan and old-Europe.

I know it has been repeated ad nauseam but it still seems to have some truth to it :“China will get old before it gets rich.“

Like most of these one-liners, they conceal a vastly complex issue. But, at the global level there is no denying that the composition of China’s population is getting older, fast.

This article from the Brookings Institute provides more details about the census results. Any rumors about Stannah Stairlifts opening a Beijing office were not started by me.

I have already written about this subject but I couldn't resist publishing this graph. Dick Stroud

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