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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 07, 2011

A surfeit of information about all things digital


Lots and lots of things about digital and older Americans. Almost too much information for me to handle.

Well done to AARP for publishing the documents.
Connected living for social change
Healthy home

I have selected this chart that originated from Forrester (Sept 2010). I thought it was interesting to see the small difference between the uptake of smartphones between older and younger boomers.

There is also a very interesting blog posting from Laurie Orlov that is well worth reading. Dick Stroud

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