Design for goals and behaviors, aptitude and attitude, rather than generation

I reckon the title of this blog posting pretty much sums up most of 50-plus marketing. It’s a pity I didn’t think of the phrase.

I found it in a presentation given by John McRee an usability architect with a company called EffectiveUI.

I think it would be worth your while to take a look since it contains a lot of very sensible advice. If you want to read an overview have a look at this article in DM News. Dick Stroud