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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, June 27, 2011

Boomer consumers come of age in AsiaPac

This article is about my mate Kim Walker’s venture that covers the Asia Pacific region.

It is pretty clear to anybody living in the West that unless we start to exploit the growth of China, Singapore and all of the other Asian tiger economies we might as well shut up shop and join the Greeks.

What I think is poorly understood is that some of these economies are, like the West, ageing fast and hence provide a huge opportunity for exporting Western knowledge, services and products.

You need to get an understanding of these markets. Reading this article is not a bad place to start. Dick Stroud

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