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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, July 17, 2011

Now I see the potential of QR codes



Recently I wrote about the unfulfilled potential of QR codes.

This application by Tesco (in Korea) is a brilliant demonstration of the power of the technology. Now I get it. How long before we see this in the UK.

A terrific demonstration of the power of smartphones and how they link to the physical world. This has got me thinking about the applications of QR codes for the 50-plus. Dick Stroud

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