Shoppable videos - new to me - primitive but with lots of potential

The idea of watching a video, seeing something that you would like to purchase and then completing the transaction whilst the video continues playing is an 'interesting' idea. I would think it would make most people scream that it is the last thing on earth they would want to do. But, as a technology it may well have a lot of potential.

The image shows one attempt at providing a link between video and transaction - have a look at the video in action.

There is another implementation of a technology doing the same thing presenting Gucci products.

Neither of them work very well but for a first iteration they aren't bad.

I suspect we are going to be seeing a lot more of this type of technology that was featured in the JWT blog. Dick Stroud