Age friendly communications from an unusual source
The Canadians seem to be taking this Age Friendly stuff very seriously. Good on them.
Today I came upon this set of guidelines for Age Friendly communications. They are pretty good. Dick Stroud
About Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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News, views and opinions about the most powerful group of consumers - the 50-plus market.
Thursday, September 29, 2011
The Canadians seem to be taking this Age Friendly stuff very seriously. Good on them.
Today I came upon this set of guidelines for Age Friendly communications. They are pretty good. Dick Stroud
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1 Comments:
Too many marketers ignore the fact that seniors aren't just another group, but a unique demographic with unique concerns and goals. We have an entire series of articles on our site about how to communicate to seniors: http://bit.ly/oV61eK
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