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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 26, 2011

The barriers to ageing in place technology uptake

This is a good blog posting by Louis Tenenbaum about the barriers to the uptake of new technologies to  reduce the cost / increase the quality of care in the home. He make a lot of reference to the article just pubished in the McKinsey Journal - Spurring the market for high-tech home health care.


It is good to see that this subject is getting so much attention. Dick Stroud

posted by Dick Stroud

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