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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, September 23, 2011

New BBC web site - how good is its usability?



I really like the look of the new BBC web site - here is a sample of the home page. As the review in BrandChannel says, it is full of gestures, swipes, and touch.  Lots of lessons learnt from Apple


The BBC comments: “The beta provides a first glimpse of core design principles that will underpin the reshaped BBC Online, which take into account changing user behaviours including the preference for ‘swiping’ through content – increasingly intuitive given the rise of touch-screen smart phones and tablets.”


Having said I like it I wonder how easy it is going to be to use for older people. I will wait until the full site is up and running and then post a detailed analysis. Dick Stroud

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