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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, September 24, 2011

Idiocy in Euroland

As the economies of the southern and parts of the northern Europe slowly disintegate. As spending cuts start to damage country's core infrastructure and support services, how reassuring it is to know that 2012 will be the year of Active Ageing and Intergenerational Solidarity. 


Can you believe we have yet another EU funded non-event that no doubt costs a fortune, keeps a lot of bureaucrats employed and delivers nothing.


This is the sort of expensive, self justification, vapourware that the EU churns out, that nobody reads but is something that can be waved in front of their political masters to justify their existence. 


Hopefully, when the Euro does implode it will mark the end of all of this wasteful expenditure. I wouldn't count on it. Dick Stroud

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