Today's Lempert Report has its lead article dedicated to the importance of grandparents as a contributor to their children and grandchildren's household spending.
We should all be well aware of the grandparent power but it does us good to be reminded. As the report says: The sooner supermarkets dig into these emotional and economic connections between multiple generations of families, the quicker they'll be seen as authentic solutions providers.
The report makes a lot of reference to the MetLife report about grandparents that was published in July.
Dick Stroud
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