Saturday, October 29, 2011

Nike goes age neutral - well sort of - well maybe not

The new Nike ad was featured in BrandChannel but then all of the videos appear to have been removed.

Maybe a clever ploy by Nike to get attention for the ad? Maybe not.

After some digging I did find a copy on YouTube plus the accompanying ads from 'the grandparents' and the 'the parents'.

Shame that Nike decided to portray the grandfather as a blithering fool. But at least they made some attempt to make the ads have appeal outside the narrow segment of the young and the wellness conscious older market. Dick Stroud

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