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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, October 30, 2011

The New Millennium Tales

When Kevin Lavery and Reg Starkey asked me to contribute to their book "The New Millennium Tales" I had little idea how good the finished publication would be. Prior to its publication I blogged about the book.

The are over 90 tales about the strange world of ageing, marketing and all that sort of stuff.

This is not a textbook - nor a "how to book" - but the musings of those of us in the ageing business and from a host of other perspectives. Well done guys for pulling together such a group of people and editing their outputs into such a readable book.

You can buy the book from Amazon or directly from Millennium. Dick Stroud

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