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Sunday, November 27, 2011

Could Sarcopenia and Metabolic syndrome be important to your marketing

The odds are that you don't have the faintest idea about the difference between Sarcopenia and Metabolic Syndrome. Why should you? 


If you are interested in the older market then you might want to get an understanding of why these medical conditions could be important to how you go about doing things.


Brent Green has an excellent blog posting about Sarcopenia (it is all to do with how we lose muscle strength as we age). Very comprehensive. 


What about Metabolic Syndrome? This is an age-neutral medical condition but has a lot of takers in the older age group. The term refers to the combination of medical disorders that increase the risk of developing cardiovascular disease and diabetes.


These conditions have a direct impact on the products we buy, consumer attitudes and the customer touch-points. I think that 2012 is going to be the year that Physiological Ageing and how it impacts all factors of business gowa mainstream. You have been warned. Dick Stroud

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