L’Oreal is to use a geo-location app to target "time poor" baby boomers.

L'Oreal, which also owns Garnier and Maybelline, is targeting people born after WWII with much of its app development because it believes they are the generation that want to make the most of their leisure time. 


Speaking at the Forrester Marketing and Strategy Forum the head honcho of the company's digital business, says: “If we can give them the information in their hand it simplifies their life, it saves them time. Free time is a luxury and if you can tap into that, it is great and we can do it. The big transformation in the retail market is that more and more people believe in proximity. So if you combine the power of technology with proximity you start have a powerful tool”.


I had a quick look on iTunes and there is no sign of the app - maybe it is a US only release or maybe it is still in development.


Maybe this an app looking for consumer? Dick Stroud