Divided We Stand: Why Inequality Keeps Rising

At the beginning of 2011 I said that that the defining factor affecting marketers is the ultra fragmentation of consumers into the haves and the have nothings. I hate being right.


As we approach the end of the year the OECD has just published a report that looks at the rising inequality in the world's major countries. It contains a lot of pages but I think the video (well done OECD) says it all. 


Companies had better get used to having two very different types of customers who will demand (can afford) very different types of products. Dick Stroud