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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, January 23, 2012

The need to work until you are 75

There was an excellent article in the WSJ on Sat  - thanks to Mary Furlong for highlighting it.

At the end of 2011 there were1.31 million Americans ages 75 and older were working, a 25% jump from 1.05 million in 2005, according to the Bureau of Labor Statistics.

Now, 7.3% of the oldest Americans have jobs, up from 5.3% a decade ago. Interestingly, the figure was higher in 1966.

By 2018, the government estimates, about 10% of people 75 or older—about two million Americans—will be working or seeking work.

I would be willing to take a bet that this is a gross under-estimate of the figure.

So what does this mean for companies if they have to keep their workplaces age-friendly fro 75+ year olds? Dick Stroud

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