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Monday, January 23, 2012

Accenture's report about Asia's Consumer Product Trends

There is much that is different but much that is the same about the Asian consumer and those in Europe and the US. Thanks to Kim Walker for telling me about this report.from Accenture about Asian consumers.

Two things screamed out of the report for me. I quote:

This recession has deepened the divide between the ‘haves’ and ‘have nots – the Kings and Paupers. Each segment needs to be served and expects to courted appropriately.

Companies need to understand the ageing populace, and what an older consumer base means for product development and brand loyalty.

If you read my blog you will know that these are two themes I have been talking about ages. Dick Stroud

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