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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, January 12, 2012

The 'Silver Summit' at the International CES

What is happening in the world of technology as it applies to older people? You would hope that being in Las Vegas this week would give you the answers.



This is the 'silver' conference at the Consumer Electronics Show.


This is what the conference is saying about itself. This is more interesting - Susan Estrada's blog on the Aging Place Technology Watch site.


As she says: "Even to a novice, it must seem rather silly to clump everyone 45 and older as a buying segment." I couldn't agree more. Dick Stroud

posted by Dick Stroud

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