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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, January 10, 2012




Thanks to Kim Walker for telling me about this TED video of Jane Fonda talking about the subject of ageing. As Kim observered, Ms Fonda generates a lot of likes but also a lot of dislikes. Definitely worth a listen, however, I find it difficult when watching not to remember her as Barbarella.





That was the time they really knew how to make films (Mmmm - perhaps not). Dick Stroud

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