20plus30 Marketing to older consumers

Thanks to Kim Walker for telling me about this TED video of Jane Fonda talking about the subject of ageing. As Kim observered, Ms Fonda generates a lot of likes but also a lot of dislikes. Definitely worth a listen, however, I find it difficult when watching not to remember her as Barbarella.





That was the time they really knew how to make films (Mmmm - perhaps not). Dick Stroud