This infographic is supposed to show how different Millennials are from Boomers in the way they are influenced by user generated content.
If you are regular reader of my blog you will know that I hate these generalisations but I thought this one was interesting since I didn't think it showed that much difference. Knowing the frailties of the type of research upon which these graphs are likely to be based I guess we have a +/- 10% error in results.
So 25% of Millennials say that UGC plays a lot in their decision making and 'only' 21% of Boomers say the same. I think my slant on the article would be how similar the two groups are. Dick Stroud
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