Thursday, February 23, 2012

Comscore's view of the mobile market - odd numbers

The graphic is taken from the very comprehensive report just published by Comscore (2012 Mobile Future in Focus).

This analysis suggests that the 55+ in Europe are more likely to be using smartphones than the 45-54 age group. I find that very difficult to believe. It also suggests that the 55+ in Europe are only a couple of percentage points behind the 35-44 age group. Stranger still.

In fact the more I look at these number the less I believe them. Dick Stroud

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