Importance of the Internet by country

The Fleishman Hill annual global Digital Influence Index study has just been published that looks at what consumers are doing online plus a pile of other things.


There is no analysis by age or lifestyle groups - the emphasis is on type/reason for Internet use and how that changes by country.

You have to wonder the usefulness of these numbers when we know that there will be huge difference in the behaviours within country.

Still it is always interesting to get an overview of what is happening. The above graphic shows the response to the question asking respondent to name the most important channel in assisting them make purchase decisions. Dick Stroud