Saturday, February 04, 2012

More than half of consumers around the world consider themselves overweight

Nielsen publishes some excellent research and has a terrific way of displaying the results.

If  you are interested in the food industry then this is a must read. It has nothing specific about the older age group but covers many of the issues that are important to this demographic.

Also, the report gives a great comparison of the way that different parts of the world react to food, it consumption, dieting, labels etc etc.

I thought this graphic was particularly interesting since it confirms all my prejudices about how little people understand packing. When people say "in part" you can bet your socks they mean they don't understand it at all. 

Age friendly packaging. You are going to read a lot more about that subject from me in the coming months. Looks like there is a lot of improvement to be made in AsiaPac. Dick Stroud

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