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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, February 02, 2012

I am only going to say one word - 'pensioners'

This item titled "Joblessness and Its Discontents' is published by Wharton and is about the doom and gloom pervading Davos about the plight of the unemployed and especially the young unemployed.


Is there any light at the end of the tunnel? Seems not for the majority of the young.. Well my advice to the young (only slightly tongue in cheek) would be in along the lines of Mr. McGuire when he was talking to Benjamin in the film the graduate.....remember....  


Mr. McGuire: I just want to say one word to you. Just one word.
Benjamin: Yes, sir.
Mr. McGuire: Are you listening?
Benjamin: Yes, I am.
Mr. McGuire: Plastics.


Well Mr. Stroud would say a different word, he would say : Pensioners


Whether you want to work in the private or public sector you cannot go wrong if you acquire a skill base that is relevant to pensioners. The one thing we know for sure is that they are going to be lots of them and lots of them needing medication, care, assistance, advice, comfort, technology..... Stick with pensioners and you cannot go wrong. Dick Stroud 

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