Wednesday, February 01, 2012

Net Promoter Score - interesting concept

I guess you always find concepts interesting when they agree with them and quantify your own prejudices.

Have a read about the concept of the NPS here and the way that it used in a tool- kit being launched by WARC.

NPS is a way of scoring how customers represent a company to their friends, associates. Simple message. Customer Experience is King. End of story. Dick Stroud

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