All about improving the customer experience for older consumers
Wednesday, March 21, 2012
Five Millennial Myths
It is nice to see that Boomers are not the only group who are described by a bunch of simplistic stereotypes. Booz&Co's paper : Five Millennial Myths - looks at the way that Millennials are hampered by silly 'well known facts' about their work motivations.
The bottom line is that Millennials are a big bunch of people with a wide range of motivations who, like boomers, don't lend themselves to a few simplistic descriptions. Dick Stroud