Why so many companies fail to sell tech to seniors -because they sell tech

Sorry if I keep saying the same thing again but yet again Laurie Orlov writes a blog posting with a lot of insight about why tech companies fail to succeed in the older market. Of course a lot of what she says is good old fashioned common sense but it is amazing how many marketers fail to ask (and answer) the simple questions. Thinking of entering this marketer - read this blog. Dick Stroud