Mostly “Wow” with a little good-natured “Ugh”

There is a good article in Media Post, by Stephen Reily, about the findings of research conducted by Digitas And Yahoo.

The bottom line of the research is, perhaps not surprisingly, the fallacy in assuming women aged 40-59 will respond in a uniform way to a single message/proposition.

I have had a look around the Web to try and find the presentation but so far without success. If anybody knows where it lurks then please tell. Dick Stroud