Thursday, May 24, 2012

Now I know what happened to Millennium

Recently I wrote a blog posting about the financial problems of Millennium ADMP. I have now had a chance to have a long chat with one of its founders and an old chum – Kevin Lavery.

As I suspected, the reasons for the apparent demise of Millennium are many and complex. What I wanted to understand was if any of them were to do with the company’s central business tenet, namely to provide advertising and consultancy to companies targeting the older market. Kevin was very clear that whilst the company had faced many operational and financial problems he was totally convinced in the business importance of the 50-plus market. He stressed that the agency collapse was due to the weakness of ‘non mature’ business in the parent group The Involve Marketing Partnership (now being wound up) and not the specialist 50+ offering.

Kevin had been working as a consultant to Millennium for the last 18 months but says he is more convinced than ever about the importance of a specialist agency for the ‘mature market’.

This certainly seems to be case since Kevin is now working in partnership with Dick Lumsden, the guy who was the MD of Senioragency.

They are both working together in Dick’s new consultancy Owl Marketing Solutions. Dick Stroud

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