All about improving the customer experience for older consumers
Tuesday, July 31, 2012
Kim Walker speaking at TED conference in Hong Kong
Readers of this blog will know that Kim and I have been working on a new book - now finished - that will be published in the Autumn. We have also developed a tool that enables companies to audit their ability to thrive as their customers age.
Kim recently spoke at a TED conference in Hong Kong where he describes why the ageing of consumers is something companies have to understand and embrace. Great talk. Dick Stroud
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