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Sunday, August 05, 2012

Mobile’s Role in a Consumer’s Media Day

The report: Mobile’s role in a Consumer’s Media Day is worth downloading irrespective of your interest in the older market. Lots of good data. 


I find it fascinating how our digital consumption habits are changing driven on by the numerous ways we can access the Internet. I get the feeling that these habits are changing much faster than most companies' capability to respond. 


The above chart (you will need to click to expand) is the part of the report that tackles that older consumer. Dick Stroud 

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