- 52% of over 50s say they are overweight
- 20% say their weight is their biggest physical concern
- A third do no exercise at all
- 25% of over 65s exercise for fun
Whenever I have worked for clients in the wellness sector my rule of thumb has been:
25% take wellness seriously - means they exercise (some) and watch what they eat
25% don't give a damn
The remaining 50% do a bit, from time to time, but only change their behaviour after a shock (like being diagnosed with Diabetes).
My guess is that the older old take more interest in their wellness than the younger-old.
Not good. Dick Stroud
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