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Wednesday, September 12, 2012

AgeUK new radio station

Presenters David Hamilton and Graham Dene are at the centre of a new radio station aimed at “grown ups” and operated by charity Age UK.

The Wireless is a service for the over 50s and has been online since May, but will join a couple of DAB multiplexes providing “a mix of music, entertainment and information to improve later life in the UK”.

Well you will be able to hear my dulcet tones on the station in October. Don't worry I will not be singing.

I have to say I don't much like that term aimed at grown ups. Sound somewhat patronising to younger people.

It is difficult to find the right phrase. Thank heavens it is not for the 'young in mind'.

In many ways you don't need to explain who it is aimed at since with AgeUK in front of the name explains itself. Methinks there was a lot of discussion about the branding. Dick Stroud 

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