All about improving the customer experience for older consumers
Sunday, September 30, 2012
Ipsos analysis of affluent US households
The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers. So says an Ipsos MediaCT study. One-third belong to Gen X (31-47), and another 1 in 5 are Millennials (aged 18-30). Boomers (48-66) account for the largest share of adults living in affluent households. Dick Stroud
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