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Sunday, September 30, 2012

Ipsos analysis of affluent US households



The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers. 

So says an Ipsos MediaCT study.  

One-third belong to Gen X (31-47), and another 1 in 5 are Millennials (aged 18-30). Boomers (48-66) account for the largest share of adults living in affluent households. Dick Stroud

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